About
The Goodbrand
Collective

About Karen

Welcome to The Goodbrand Collective, where passion, drive and creativity are not just buzzwords, but the very essence of our work. And yes, it’s true, Goodbrand really is my surname! As a highly experienced business development, brand marketeer, social media coach, consultant, and strategist, I bring a unique perspective to the table – I’m a self-titled ‘creative business development focused marketeer’ who also supports brands in a non-exec Marketing Director capacity.

Drawing upon my extensive and globally recognised success in sales, marketing, brand management, creative endeavours, and social media, I empower businesses to rise above the noise, ignite brand awareness, and drive sales.

My journey began with a thriving career in the B2B sales and business development arena, honing my skills in account management and building strong relationships. But my hunger for innovation led me to join a fast-paced start-up, where I spearheaded the global launch of a trendy ice cream brand. Since then, I have collaborated with clients from both the private and public sectors, strategizing marketing approaches that leave a lasting impact.

But that’s not all. As a hobby-turned-profession, I have built an engaged following of over 20K fashion enthusiasts across my own social channels. Collaborating with top high street brands and celebrities, my hobby has also become a commercial model. This diverse background has shaped me into a multi-faceted professional who brings fresh perspectives and out-of-the-box strategies to the table.

My unwavering commitment to delivering exceptional results has earned me a reputation that precedes me. Clients and peers alike recognize my unwavering passion for the work I do, as well as my drive to achieve greatness. When you visit our home page and witness the bouncy animation, you’ll glimpse the essence of my personal brand captured in three powerful words: “Driven, Passionate, Creative.”

At The Goodbrand Collective, we understand that one size certainly does not fit all. We tailor our approach to suit your unique needs and objectives. Whether you’re a start-up aiming to make waves or a global brand seeking to redefine your online presence, we’ve got you covered. Alongside the consultancy work, our courses and strategy sessions have empowered countless businesses, ranging from small start-ups to industry giants and prominent public sector organisations. We don’t just teach you how to strategically leverage social media—we become your trusted partners, creating compelling content and delivering impactful consumer-facing communications.

Every aspect of what we do is fuelled by passion. From training sessions that inspire and educate, to brainstorming sessions that ignite creativity, to captivating content that captivates your audience—we pour our heart and soul into every endeavour.

If you watched the bouncy animation on the home page, then you’ll see that the three words that underpin my personal brand are “Driven, Passionate, and Creative”.

I recognise that each business is unique, and there’s no one-size-fits-all solution. So, if you’re eager to learn more about how The Goodbrand Collective can help you achieve your goals, simply click on the ‘get in touch’ tab. Let’s arrange an informal chat where we can delve into the exciting possibilities awaiting your brand.

Taking your business to new heights

Working with me you’ll get:

  • Marketing Strategy and Planning: Involvement in policymaking and planning exercises, bringing extensive experience and knowledge to develop effective marketing strategies. This includes identifying opportunities for business growth, enhancing engagement and communication, and focusing on brand awareness and sales.
  • Sales Expertise: As a highly experienced sales professional I’m able to spot opportunities that may have been overlooked. By leveraging my sales focused brain, I can identify new avenues for revenue generation and help drive sales growth.
  • Creative Vision and Strategic Direction: As a non-executive Marketing Director, I can provide high-level creative vision and strategic direction to guide the overall marketing efforts. This involves defining the strategic goals, setting the direction for campaigns, and ensuring alignment with the company’s objectives.
  • Launch Strategies: Whether you’re a product or service-based business, I can contribute launch strategies and direction to ensure successful market entry. This includes planning and executing effective product or service launches, creating buzz and excitement, and maximizing impact.
  • Energy and Enthusiasm: My immeasurable levels of energy and enthusiasm can be channelled towards making your business impactful, stand out, and grow. My passion can inspire and motivate the team, creating a positive and driven environment.
  • Practical Tips and Advice: With my wealth of experience, I can provide practical tips and advice based on my past successes. This can help you bypass the research phase and move straight into action, saving them time and accelerating their progress.
  • Supportive Team: We’re an all-around friendly team that goes the extra mile to support clients’ success. By fostering a collaborative and supportive relationship, we can build strong partnerships and work together to achieve the desired outcomes.
Karen (The Goodbrand Collective) is someone who has the both the knowledge & the experience to deliver whatever you need to make your business more relevant, noticeable & engaging. In the ever increasing crowded scramble for the attention of those you are aiming for Karen will find the most effective and impactful ways in the digital landscape to achieve your business goals. Whether it is creating a social media strategy from scratch (or simply improving the effectiveness of the one you have), through to effective planning & content creation Karen has an ability to make it real, understandable & realistically deliverable dependent on the criteria set (whether that's time, investment or results!) I can highly recommend Karen and have worked with her for a number of years as a colleague and now as her client so I think I am qualified to say I think she's outstanding (& passionate) in everything she does at The Goodbrand Collective.
Jonathan Bowden
Product & Marketing Manager
The Brand of Brothers
I wish I had taken this training years ago! I entered the course with total dread and not very high expectations of myself. I had such a negative feeling about social media, finding it confusing, scary and annoying. I had totally given up even trying. But through Karen’s clear training, patient explaining and answering of my endless questions, I found that I began to look forward to the classes each week and got SOO much out of them. I quickly gained enough confidence to start trying things, even making reels and stories in Instagram (now that I finally understood what they were)! At the end of the course, I feel completely different to the start. I feel excited every day, thinking about what to post. I understand the strategy behind social media and know what I need to do to begin building my following. My engagement is up massively and my confidence has gone sky-high. Karen is an excellent, totally engaging trainer – her social skills are second to none. I would recommend Karen 100% – five stars every time!
Sarah Jane Perrett
Owner
The Happiness Gap & White Space Creative
I have been working with Karen Goodbrand on marketing strategies. Karen really understood my values and my core beliefs. The way I want to grow this community is so close to my heart and I am fiercely protective. I want to do it with integrity and only appealing to the right kind of woman!!! I know this made me a tricky client but NOT tricky for Karen. Hugest thanks to you Karen Goodbrand! HEART LED BUSINESS at its best!
Hayley Southwood
Entrepreneur & Multiple Business owner
My mind has been blown. Karen has a wealth of knowledge and ideas as well as an infectious enthusiasm. Her social media 121 course is insightful and extremely helpful. Brilliant, simply brilliant.
Mike Cannings
Creative Director
BMInc
I loved doing the Working with Facebook and Instagram course with Karen so much I’m coming back for seconds! Karen is fun and approachable, no question is too stupid or too much time for her to answer. I’m so happy that I found Karen and can't wait to continue working with her in the future as she is someone whom I believe will bring unwavering support, enthusiasm, and ideas to help me and my small business in an area I am no expert in! I’m really excited to get started.
Nickie Gladdish

@anotherepicday
After joining Karen's "Working with Facebook and Instagram" course I now feel much more organised and equipped on running a small business on social media! I learned so much on the course and now feel so much more confident 'showing up' on socials to promote myself and my business. I also completed her "Reels for Beginners" course too which is a game-changer :). Thank you so much Karen xx
Fran

@cici_home_and_interiors
I needed support, direction and a strategy. I had followed Karen for some time and knew she was the person to help me refocus and engage with my followers, and she certainly did that. In fact Karen's support exceeded everything I wanted. I absolutely loved our sessions. Her fabulous energy is contagious. After each session, I was buzzing with new and exciting ideas.
Lorraine Owolabi
Freelance PA
Karen takes the time to understand your business & everything else that you are juggling in it. She has given me a much better understanding of how to use social media, planning to build quality, trustworthy and genuine content. As well as skills to feel more confident in how to apply them. Karen is really approachable, professional and supportive. Thank you.
Thalia Joyner

Karen is a great teacher and mentor - she has a thorough knowledge and understanding of her subject and delivers it in a clear and patient way. She closely attunes her content and delivery to her client, highly recommended
Mark Blackburn